Showing posts with label Mobile. Show all posts
Showing posts with label Mobile. Show all posts

Saturday, November 19, 2011

Android leads the pack in mobile malware

Mobile devices have been growing at a rapid scale. Out of the various operating systems powering these devices two of the most popular ones are the Google's Android and the Apple's iOS. According to recent Gartner report on growth of mobile devices worldwide, Android OS accounted for 52.5% of smartphone sales to end users in the third quarter of 2011 doubling its market share of 25.3% from the third quarter of 2010. In the same time period Apple iOS based smartphones lost market share from 16.6% to 15%, though Apple shipped 17 million iPhones, an annual increase of 21 percent.

With the explosive growth has come an unwanted rise in mobile malware and Android is topping this. According to Juniper Global Threat Center post, there has been a 472% increase in Android malware samples since July 2011. In their annual Malicious Mobile Threats Report report, Juniper found a 400% increase in Android malware from 2009 to the summer of 2010. A few months back security firm McAfee quarterly report noted similar findings that Android OS-based malware became the most popular target for mobile malware developers.

Not only the attacks have increased but have also gotten sophisticated, by exploiting the OS vulnerability the malware would gain root access and install even more damaging software packages. This way the attacker gains access to any data on the phone including all communications, location, and other personal identifying information. The mobile malware developers are the same actors who originally wrote malicious code for the legacy platforms of Symbian and older versions of Windows Mobile.

So the key question is how does Android platform fare in terms of security with Apple iOS? There may not be a platform security issue comparing one to the other. The problem lies in how the application stores are managed for Android and iOS. Apple reviews each application and its code before publishing it to Apple application store, this is missing in Android open application store where attackers can easily sneek in their malicious applications without requiring upfront review. Such applications only get removed after the fact that someone discovered and reported the malicious behavior. By that time the attacker has already benefited from its use.

The app store restrictions on Apple hasn't totally kept the malicious apps out, hacker Charlie Miller discovered a method that exploits a flaw in Apple’s restrictions on code signing on iOS devices and demonstrated this by sneaking in an approved malicious app. Apple though quickly reacted to it by removing the bad application, terminating Miller's developer license and fixing the flaw in a software update.

The Android market does provide some free scanners but have been largely unproven and found unreliable. In a test conducted by AV-Test.org the most popular of those is Antivirus Free by Creative Apps with over a million installations but scored a miserable 0% on both the manual and real-time scan, the best one Zoner Antivirus Free scoring a mere 32%.

To get an in-depth technical view into the security approaches of Google's Android and Apple's iOS mobile devices, read the report from earlier this year by security firm Symantec.

Saturday, November 12, 2011

HTML5 gaining traction

On November 9 Adobe announced their plans of phasing out development of Flash Player in the browser of mobile devices instead increasing investment in HTML5. The reason cited is the universal support of HTML5 on major mobile devices, in some cases exclusively thereby making HTML5 the best solution for creating and deploying content in the browser across mobile platforms.

Flash was already excluded on Apple iOS devices. In April 2010 Steve Jobs the CEO of Apple then had posted online his reasons for exclusion of Flash on Apple mobile devices. Some of the reasons included Flash's proprietary nature, reliability and security, poor battery life and touchscreen incompatibility.

So why is HTML5 important? HTML5 is a major enhancement over the HTML4 protocol that powers the web. All the modern web browsers already have extensive but varying level of support of HTML5. HTML5 will allow browsers to support interactive multimedia and graphic content easily without requiring proprietary plugins. This is especially very powerful for content developers who can now use HTML5 to develop web applications compatible across a variety of devices - smartphones, tablets and PCs. Also this is becoming an important tool for bypassing online app stores thereby eliminating their shares in the mobile commerce.

One of Zynga's popular game Words With Friends is already coded in HTML5. Other games are Zynga Poker and Farmville Express. Rovio Entertainment released Angry Birds on HTM5. Pandora, the internet radio, just a couple of months back launched an entirely redesigned web interface utilizing HTML5. Amazon recently announced a new file format Kindle Format 8 supporting HTML5. Various publications including Playboy, Rolling Stone and Financial Times are also using HTML5 ensuring multi-device support through web.

Job site indeed reports HTML5 as the #1 job trend in online job postings, more and more jobs are seen with the keyword HTMl5.

Monday, October 10, 2011

Future of Mobile Advertising

Mobile devices are everywhere today from smart phones to tablets. The media is full of success stories of how different mobile devices break sales records every time a new one arrives, latest case in point is the Apple iPhone 4S with 1 million phones pre-ordered in first couple of days. According to Gartner, worldwide mobile advertising revenue is forecast to reach $3.3 billion in 2011, more than double the $1.6 billion generated in 2010. By 2015 it will reach $20.6 billion with search and maps delivering the highest revenue, while video/audio ads seeing the fastest growth.

What makes advertising on mobile special? Mobile devices seem to be much closer and personalized to the users so mobile ad targeting can be made very effective. In addition these devices can tell the exact location and movement of the user. User searches for product and services using mobile devices tend to be more focused and immediate thereby success rate of actually making a sale would be higher.

Traditionally the most common form of ads have been simple text, images and banners. This is hardly engaging but is changing rapidly. With mobile users spending more and more time on social networking, games and other interactive apps advertisers are getting more creative in getting their attention. Applications like Shopkick use user's location to provide them with real time incentives in terms of virtual cash, offers and promotions for visiting nearby stores. Augmented reality apps like Layar using the mobile phone's camera, GPS and compass feed are delivering the technology that can be used to provide more targeted ads based on what you are viewing. Wayin uses a clever gaming platform to allow the advertisers to gauge customer behavior by pushing entertaining real time polls, again rewarding the users by virtual points to vote. These are just few of the examples.

In next 5 years it is estimated that the online searches through mobile devices will trump those through the desktop. This indicates that mobile marketing space is crucial for companies in the coming years and we will see lot more innovations in how we engage the consumers.

Thursday, October 6, 2011

Voting can be fun

Its always interesting to know opinion of other people on entertaining topics. Various news websites post online polls to gauge user sentiments about a certain headline. How about if you have the power to create and vote on a poll and have the ability to share it with a wider audience worldwide. Wayin attempts to do just that and in real-time.

Wayin is a startup launched by Scott McNealy, founder of Sun Microsystems. Wayin is a virtual sentiment sharing app available on mobile devices like iPod, iPhone, Android. Using the app users can create a post with image and question and share it with global Wayin community. The post is available instantly for other people to vote. The posts are intended to gauge user sentiment on variety of topics ranging from entertainment to sports. It also serves as a gaming platform where people can earn points by creating and answering posts. Here are some posts:


To learn more, here is a video from Scott McNealy about the service.


Check it out, getting started is very easy.

Wednesday, September 28, 2011

Apple iPhone Rumor Mill

On September 27 Apple announced iPhone event on October 4 which read "Let’s talk iPhone". Whether we will see a new iPhone 5 or an iPhone 4GS remains to be seen. The rumor mill is grinding like previous iPhone releases. Lets take a look at the how the iPhone 4 rumors turned out.

RumorActual
Release DateApril 2010June 2010
Network4G LTE3G
CPU Speed> 2 GHz1 GHz
Graphics chipPowerVR SGX545 GPUPowerVR SGX535 GPU
Maximum Storage64 GB model32 GB model
Camera5 megapixel with LED flash5 megapixel with LED flash
Screen Resolutionhigher than 320x480640x960 @ 326ppi
ApplicationsVideo chatVideo chat - Facetime

In addition to the above list there were various other rumors including stylus, push antenna, bumpy screen fueled by patents that Apple filed over the years.

Here is a list of rumors for next iPhone release (a.k.a iPhone 5).
  • Hardware improvements - Faster CPU with dual core A5 chip, 1 GB memory, improved graphics chip PowerVR SGX543, fully HD 8MP camera, bigger 4 inch display, slide out keyboard.
  • Applications - Voice navigation, iCloud, iOS 5.
  • Carriers - Sprint in addition to existing AT&T and Verizon.
The good part is that we don't have to wait much longer to find out.

Wednesday, September 21, 2011

Augmented Reality


Augmented Reality as the name suggests is reality that has been augmented by computer generated elements like sound, graphics and text. For example the yellow first down line shown in the television broadcasts of American football games.

Now with the explosion of portable electronic devices augmented reality may start to find even more interesting uses in everyday lives of people. Mobile app development company Layar is one of the first to deliver AR on the mobile phone. Using Layar development kit users can create AR apps that uses mobile phone's camera, GPS and compass feed. The technology can be a big hit with publishers and brand agencies who can provide more targeted ads based on what you are viewing.

Interestingly even Apple is considering its use. In February 2010, Apple filed a patent with US Patent and Trademark Office titled "Augmented Reality Maps". In Apple's method, the device using its camera, geographic position, direction and tilt can determine what objects are being viewed. The device than overlays additional information regarding the current object in view thus enhancing reality. The video feed could not only show facts about the object in view but also provide information on more-distant object. The user can then interact with the display (touch screen) and select other distant objects whose information is available currently. If the user chooses to request directions to the remote object the directions will be overlaid onto the presently displayed video feed.

How is this different from other AR apps that exist today? Apple notes that to achieve the same in other applications user must switch application or at minimum the AR view. This transition can be confusing to the user who now has to relate the objects in the augmented view with the real objects.

This is an interesting area and we will see some exciting applications in near future.